Year : 2019-2022
Player : Louise
Work : brand audit + business planning + photography + copywriting + hiring
Louise is a single-unit French bakery in Canada with over 120 locations in France. Being my neighborhood bakery, I chatted with the operators and understood their challenge adapting and expanding in the Canadian market.
3 years after buying my first baguette, I finalized an acquisition deal between France’s head office and a local operator, hired a new management and trained a sales team, improved production processes, set up a B2B delivery system and updated all branding materials while having a lot of fun on the copywriting.
Louise values are the ones of colors, fun, daylight, efficiency and affordability. This is by far the project I put the most sweat and tears in.
