Year : 2023
Player : By2048
Work : brand audit + brand positioning + design + business development
By2048 is a food startup making a smoked salmon plant-based alternative. I used to order their product when I owned my sushi company Nofish. Together, we imagined a new positioning that could appeal a wider audience than just the vegans. Inspired by local and successful ethical brand like Loop, Sweetgreen, MDS and The Pretty Ugly Company, I offered Arthur (the founder) a simple brand and packaging twist.
